irys

irys is a Taste Intelligence company.

Execution is abundant. As AI generates at massive scale, the cost of making collapses and design shifts to curation.

Designers now operate as curators of taste—deciding what persists and what enters the world. Intelligence executes; taste defines coherence.

Taste is not preference. It is a sophisticated form of pattern recognition—the capacity to navigate constraints and maintain aesthetic integrity. As execution commoditizes, taste becomes the primary source of value.

Yet taste lacks a formal language.

Design is compositional, not linguistic. Meaning lives in relationship and proportion—understood through the eye, not the sentence. Yet creative systems force description, requiring you to articulate what you see instead of curating through perception.

The result is drift. Intelligence executes fast but cannot carry taste forward.

irys exists to solve this.

Our mission is to build the language that translates taste into intelligence. We enable systems to operate through aesthetic curation—allowing human intent to guide execution with structural coherence.

This is Taste Intelligence.

When taste becomes legible to machines, curation persists and coherence scales. What was implicit becomes transmissible—sustained across systems and time.

Intelligence no longer approximates; it operates within your taste. Creation becomes guided selection.

Taste remains the primary creative force.

Join Us

We’re assembling a team across engineering, research, and design to help shape a new way of designing with AI. If this resonates, we’d be glad to connect.